Akshita Agrawal: A Trailblazer in Small Business Empowerment
In the fast-evolving world of digital marketing, Akshita Agrawal stands as a beacon of hope and empowerment for small businesses across India. With a remarkable career as a seasoned media buyer, managing advertising budgets for esteemed companies like Ajio and Hindustan Unilever, she has now set her sights on a mission to revolutionise the way small enterprises navigate the digital landscape. Recognizing the Transformative Power of Digitalization Akshita Agrawal’s journey into the realm of digital marketing has been nothing short of extraordinary. Managing advertising budgets that exceeded 120 crores and conducting social media ad account audits for renowned brands like Swiggy, Bajaj Malls, and Khelplay, she witnessed firsthand the evolving dynamics of digital marketing. It was this profound exposure that led her to a revelation — the need for small businesses to embrace digital transformation in order to thrive in today’s competitive market. Identifying the Challenge...